As the email designer for T-Mobile’s Un-carrier/Unleashed campaign, my role was to create emails that reflected this groundbreaking approach to mobile services. This campaign eliminated contracts, phone subsidies, data coverage fees, and early termination fees for new customers. My focus was on designing engaging emails that effectively conveyed the campaign’s message while staying true to T-Mobile’s brand. I incorporated new design elements and trends to keep the emails fresh and engaging. The result was a series of visually appealing, on-brand emails that successfully communicated the campaign’s benefits, contributing to T-Mobile’s unique industry position.
